Advertising Disclosure

Coffee Equipment and Supplies

Our website may contain links to coffee equipment, supplies, or related products from third-party vendors. In some cases, these may be affiliate links where we receive a commission if you make a purchase through our recommendation. This includes:

• • Espresso machines and grinders that we recommend for cafés and restaurants
• • Coffee brewing equipment suitable for commercial or home use
• • Packaging materials or supplies for private label coffee services
• • Books, courses, or resources related to coffee education and barista skills

Financial Relationship Disclosure

When we include affiliate links on our website, we may receive monetary compensation if you choose to make a purchase. This compensation helps support our business operations and allows us to continue providing educational content and resources. However, we want to be clear about several important points:

Product Recommendation Policies

Our product recommendations follow these principles to ensure integrity and value for our customers:

Transparency in Financial Relationships

We maintain transparency about our financial relationships by disclosing when we have business arrangements with recommended vendors, clearly marking sponsored content or paid partnerships, informing you when we receive compensation for referrals, and distinguishing between organic recommendations and paid placements. Our commitment is to provide honest, valuable information regardless of financial incentives.

Identification of Sponsored Content

From time to time, we may publish content sponsored by coffee equipment manufacturers, industry organizations, or related businesses. All sponsored content is clearly identified with one of the following labels:

• • "Sponsored by [Company Name]" or "In partnership with [Company Name]"
• • "Advertisement" or "Paid Partnership" labels where applicable
• • Clear disclosure statements at the beginning of sponsored articles or content
• • Visual indicators such as background colors or borders distinguishing paid content

Sponsored Post Labeling Policies

We adhere to strict labeling standards for any sponsored content. Every sponsored article, review, or recommendation includes a clear disclosure statement within the first paragraph, visible labels that cannot be easily overlooked or confused with regular content, and information about the nature of the sponsorship relationship. We ensure that readers understand when content has been created in collaboration with or funded by a third party.

Brand Partnership Disclosures

Velora Brew may establish partnerships with coffee-related brands, equipment manufacturers, or industry organizations. These partnerships may include:

• • Featured placement of partner products on our website or in communications
• • Joint training programs or educational events with industry partners
• • Collaborative content creation highlighting partner services or expertise
• • Equipment demonstrations or trial programs in partnership with manufacturers

All such partnerships are disclosed clearly, and we maintain editorial independence in our assessments and recommendations.

Content Authenticity Guarantees

Even when content is sponsored or created in partnership with brands, we guarantee that all factual claims are accurate and verifiable, opinions expressed reflect genuine professional assessment, recommendations are based on actual product evaluation and experience, and we maintain the right to decline sponsorship opportunities that don't align with our values or standards. Our reputation and your trust are more valuable than any advertising revenue.

Display Advertising Networks

Our website may display advertisements from third-party advertising networks. These networks may include:

• • Google AdSense or similar contextual advertising platforms
• • Industry-specific advertising networks relevant to hospitality and coffee businesses
• • Retargeting or remarketing campaigns that show ads to previous visitors

We do not have control over the specific advertisements displayed by these networks, though we set guidelines to ensure ads are relevant and appropriate for our audience.

Behavioral Targeting Disclosure

Third-party advertising networks may use cookies and similar technologies to collect information about your browsing behavior across websites. This information may be used to display personalized advertisements based on your interests and online activity. You can learn more about behavioral advertising and opt-out options through industry resources such as the Digital Advertising Alliance or Network Advertising Initiative.

Cookie Usage for Advertising

Advertising partners may place cookies on your device to track ad impressions, clicks, and conversions, customize ad content based on browsing patterns, measure advertising campaign effectiveness, and prevent repetitive display of the same advertisements. You can manage advertising cookies through your browser settings or our Cookie Policy page. Blocking advertising cookies will not prevent you from using our website but may result in less relevant advertisements.

Ad Personalization Practices

When you consent to personalized advertising through our cookie preferences, advertising networks may show you ads tailored to your interests based on your browsing history on our site and across other websites, your geographic location and device information, and demographic data inferred from your online behavior. You retain control over these practices and can opt out of personalized advertising at any time through our Cookie Policy settings or browser preferences.

Ad Preference Management

You have several options for managing your advertising experience on our website:

• • Adjust cookie preferences through our Cookie Policy page to control advertising cookies
• • Use browser settings to block third-party cookies or all cookies entirely
• • Opt out of personalized advertising through advertising network preference centers
• • Install browser extensions that block advertisements or tracking scripts

Opt-Out Procedures

To opt out of personalized advertising, you can visit our Cookie Policy page and disable advertising-related cookies, access advertising network opt-out pages such as Google Ads Settings or the Network Advertising Initiative opt-out tool, configure your browser to block third-party cookies, or use private or incognito browsing modes that don't store cookies between sessions. Please note that opting out of personalized ads doesn't mean you'll see fewer advertisements, just that they may be less relevant to your interests.

Data Collection for Advertising

Information collected for advertising purposes may include pages visited on our website, time spent on different sections, links clicked and content interactions, device type, browser, and operating system, approximate geographic location based on IP address, and referring website or source of traffic. This data is typically anonymized or aggregated and is not linked to personally identifiable information unless you explicitly provide it through forms or account registration.

Rights Under Privacy Regulations

Depending on your location, you may have rights under privacy regulations such as GDPR, CCPA, or similar laws. These rights may include access to data collected for advertising purposes, deletion of your advertising profile data, restriction of processing for advertising, and the right to object to targeted advertising. To exercise these rights, please contact us using the information provided below.